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Toyota launched
its Lexus luxury division in 1989 with the introduction of the LS 400 and ES
250.
The Japan-based automaker's new division sold more than 60,000 vehicles in its
first year, and by 1991 became the number-one luxury import line. In 1993
Lexus introduced the first certified
pre-owned vehicle program in the industry, and in 1999 the division sold its
one-millionth vehicle in
the U.S.—the year of its tenth anniversary in America. With record-breaking
2003 sales, Lexus kept its crown as the nation's No. 1 selling luxury brand
for the fourth consecutive year.
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